Tuesday, September 30, 2008

Esquire's 75 Most Influential . . . Dudes?

As Esquire magazine celebrates its 75th anniversary with a fair amount of hoopla and some rather silly technology, they seem to have forgotten that behind, to the side, and in front of every great man (at his, um, best) is an often greater woman.

This wasn't lost with the ladies at Dame Magazine who took the gray dudes to task in a recent blog. It's easy to see why if you peruse Esquire's page turner of a list—the 75 Most Influential People of the 21st Century. Honestly, when you produce a list like that, you're asking for a fight. But when only 11% of the entries are women, that's just a further example of the oftentimes warped world view of an industry that desperately needs to diversify across a few areas.

I love that Danger Mouse and MIA (the obligatory cool factors to make old squares feel in touch) made the list, and it's hard to argue against the Google guys, Steve Jobs or even George Clooney. But less than 10 women on the whole list? That seems more like the 20th Century, fellas.

Lastly: While this list—and Esquire's editorial, in general—is pretty solid, their website needs work. Besides the 75 list's clunky navigation confounding me midway through, I couldn't even find the MIA story to post its permalink. It goes to show how far old media (still) has to go to catch up with a sharp 22-year-old and a high-traffic Wordpress blog. It will take much more than 'E-Ink' to bring this legacy title into the 21st Century.

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