Wednesday, September 10, 2008

Yo, MTV Finally Blows up the Television for Real


from URB.COMCourtney Holt is somebody I personally know (guess that's full disclosure), but I kinda forget he's actually the man. High in the silver towers Viacom built in New York's Time Square, we caught up virtually with MTV's Executive VP of Digital Music & Media—a title so long, it takes two cards to fit it. Our own Brandon Perkins talked to Holt about the future of content, the 'Long Tail,' (No, that's not a new reality show) and why after almost 30 years slanging trends, MTV continues to find gold at the end of the rainbow. Check the full interview here, because our 'Power Issue' only has a snippet.

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